Knowledge Base: Introduction: Mobify and your Mobile Strategy
Today, it’s hard to find popular web publishers without a mobile strategy. When asking about mobile, we often hear “Developing an iPhone app”, “Building a mobile site”, “Looking at text messaging”, etc. However, due to high costs of development most mobile strategies never materialize.
Mobify is here to change this, to close the gap between the Full Web and its mobile use case. It is the channel for implementing a mobile strategy for great websites without huge mobile budgets. It creates a live, evolving mobile view that is never detached or segregated from your main site. The power to design this view is in your hands!
Why Go Mobile?
- Your audience is rapidly shifting to mobile. Mobile access to the Web is exploding
- New audience means new revenue opportunities. Google claims that mobile advertising will be bigger than on desktop.
- It helps improve search engine visibility and SEO rankings of the source site.
How is Mobify different from an iPhone app?
- Mobify works on hundreds of devices
- It takes minutes to mobify a site, as opposed to weeks building an application
- No need for Apple's approval or an AppStore - mobile views are hosted on your own domain (m.yoursite.com)
How is Mobify different from a mobile website?
- There is no new coding languages to learn or additional software to install
- No content duplication - you can continue using the existing CRM
- Important features of your site, such as search and login are preserved by Mobify
- Deployment takes minutes via a new DNS record
Mobify is your first step to a complete mobile strategy. Before building something new, make sure you mobify websites that already exist to grow their audience. There's only One Web - with a mobile view.